It can be said that every movie fan is familiar with the streaming platform Netflix. The platform is getting stronger day by day with nearly 250 million paid users. But this streaming company also decided to enter the world of gaming. Even though they haven’t entered the scene forcefully, they are definitely making a splash in the gaming world.
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As Netflix’s influence in the gaming space grows, fueled by strong financial support from streaming revenue, many questions are beginning to arise. The biggest one – is Netflix able to compete with the “Big Three” in gaming? Or do they need to work more?
Netflix’s amazing success in the gaming world
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Gaming and Netflix are two terms that not many people would put together. But in November 2021, the streaming platform quietly joined the gaming world. They have since maintained their progress at the lower level. Mike Verdoux, president of Netflix Gaming, believes in working simple. “Netflix doesn’t make a lot of big bets.” He says, “The company has been patient about these bets and has done everything it can to make things right.”
But during these two years, the streaming platform has worked tirelessly to expand its grip in the gaming world. They built two game studios and bought four more. Surprisingly, all of their game studios have not been affected by the recent wave of layoffs in the gaming industry. They have over 10 games in development internally, and through deals with outside teams, a total of 90. However, these small victories alone are not enough to take on the “Big Three.”
A study conducted by Apptopia revealed that nearly 99% of the service’s users have never touched a single video game on the platform. This means that a mere population of 2.5 million people play games via Netflix. Moreover, the streaming platform creates games for the biggest gaming platform, smartphones. There are more than 3 billion mobile gamers, and the streaming service has only seen a slight decline in that number.
How can a streaming service take on the “Big Three” in gaming?
But Netflix has an abundance of things that PlayStation, Xbox, and Nintendo lack. This is a list of IP addresses. According to Ampere’s SVoD tracking data, there are more than 3,700 original movies and TV shows within the US Netflix library alone. This means that the streaming platform can choose any of their hit shows or movies and turn them into a game.
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They’ve already created games like Love is Blind and Too Hot to Handle from their offerings, with the Squid Game video game arriving soon. Turning their IPs into games has brought Netflix moderate success. However, the streaming platform has also started making deals with prominent gaming studios. In December 2023, the service released the GTA trilogy to its users. This release has been well received by the community and the number of game users is expected to increase.
Building on this success, Netflix announced that its new studio in Los Angeles was making a AAA game. Furthermore, reports indicate that they are testing streaming games on subscribers’ TVs and computers. Gamers can use their mobile app to turn their smartphone into a game console for playing on PC and TV. In a limited beta, the service tested games on TV Included Streaming media players from Amazon Fire TV, Chromecast with Google TV, LG TVs, Nvidia Shield TV, Roku devices and TVs, Samsung smart TVs, Xfinity 4K devices, and Xumo devices.
Final Verdict – Will Netflix beat the ‘Big Three’?
But Mike Verdo said the streaming feature on TVs may take some time to roll out. “The results are encouraging, but they are on a very small scale and it will take some time before you see this spread on a much larger scale.” He said. Reports also claim that it uses algorithms to provide personalized game recommendations to users.
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All these steps taken by Netflix show that it is on the right track to challenge the throne of the “Big Three”. They take small but steady steps towards the top while keeping a keen eye on the competition. The plus point of the service is that it has jumped ahead of the big three in the world of mobile gaming. Xbox and PlayStation are actively trying to enter the mobile gaming segment.
But currently, Netflix is nowhere near the “big three.” It still has to build its user base and prove itself with each release. A large part of their future success also lies in the AAA game they are developing for PC. This can be a crucial situation for a streaming service.
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When the streaming platform is ready to offer games on all major platforms without any friction, at that moment it will pose a threat to the supremacy of PlayStation, Xbox and Nintendo. But until then, they remain one of the contenders in the gaming world and enjoy significant financial backing.
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In recent years, Netflix has become a powerhouse in the world of entertainment, revolutionizing the way we consume TV shows and movies. With its vast library of content available on-demand, the streaming service has gained a massive following and has even expanded into producing its own original series and films. As Netflix continues to grow and evolve, many are wondering if it has the potential to challenge the dominance of gaming giants like PlayStation and Xbox. With the rise of interactive storytelling and gaming content on the platform, along with its widespread accessibility, it’s worth exploring whether Netflix could pose a significant threat to the traditional gaming industry.