AI copywriting tools can be an excellent investment for small business owners, as they can help save a lot of time and money. Whether you’re a copywriter looking to simplify the writing process or an entrepreneur looking for ways to save, AI-based copywriting tools could be a great option for your business.
Fortunately, there are a lot of great copywriting tools available today using AI. But not all of them are at the same level of quality. Here is our list of the five best AI copywriting tools currently available and their respective strengths and weaknesses.
ChatGPT
Calvin Wankhede/Android Body
ChatGPT is the most obvious tool on this list, as it is the most intuitive and popular writing tool. But although it can be very useful for copywriting tasks, it’s not perfect.
So what exactly prevents it from being the perfect AI copywriting tool? Well, even though it is a very fast and simple tool for writing, it lacks many premium features in other tools on this list. ChatGPT requires a lot of user supervision, as it can easily create inaccurate information, replicate itself, and even steal other people’s work from the web if you’re not careful. ChatGPT is a writing tool after all, without the use of plugins, it lacks features like internet access, plagiarism checking, fact checking, and SEO.
So why is it on our list of the best AI copywriting tools, then? Well, despite its drawbacks, it can still be a very useful tool – if you know how to use it properly. ChatGPT can be great for many different things, such as:
- Create product descriptions and summaries
- Brainstorm post social media ideas
- Create templates for email newsletters
- Rework the copy to avoid duplicate content
These are just a few of the many different functions that ChatGPT can help with. It is only important to understand that ChatGPT does not direct the user to create great content – but it is capable of doing so. Finally, another huge benefit of ChatGPT is that, unlike other tools on this list, it’s completely free to use!
Jasper AI (formerly Jarvis AI)
Launched in 2021, Jasper AI (formerly Jarvis AI) is one of the first AI-based copywriting tools — but don’t let that dissuade you from trying it out.
Jasper AI sells itself more specifically as a copywriting tool for marketers and writers, and can create a wide range of copy for businesses, including web copy, social media posts, email templates, and even long-form copy like blog posts and white papers.
Unlike ChatGPT, which requires more work on the user’s part to get the desired result, Jasper AI easily guides the user along the way when creating their version and makes it very easy to tweak details along the way. Users can also easily enter desired keywords and other required information to help get the best copy possible.
Jasper also features a built-in plagiarism checking tool, so users won’t have to fear that the tool will plagiarize other sources from the web.
Overall, Jasper AI is an excellent tool, with lots of great features and quality of life features not found in some similar tools.
Jasper AI costs $49 per month for the Starter Plan or $99 per month for Boss Mode.
Copy.ai
Copy.ai is another powerful AI copywriting tool that has gained popularity due to its user-friendly interface and variety of applications. Similar to Jasper, Copy.ai offers a great deal of versatility, being able to write different forms of copy including ad copy, blog content, social media posts, and more.
One of the standout features of Copy.ai is its ability to create creative and engaging copy with minimal input from the user. It uses a mentoring-based system where users provide a brief description of their needs, and Copy.ai creates relevant and cohesive content. This makes it an excellent choice for users who may not have extensive writing experience but still need high-quality copy.
However, like any tool, Copy.ai is not without limitations. Users may find that the generated content may occasionally error or fail, requiring a little fine-tuning to match their specific requirements.
Its pricing tiers are similar to Jasper, with the cheapest Copy.ai subscription starting at $49 per month, although users can save some cash by opting for an annual subscription of $432 per year (or just $36 per month).
The concept of artificial intelligence
Notion AI is another great AI copywriting tool, as it is able to assist with a variety of short and long-form writing, including crafting blog posts to create compelling ad copy.
Unlike some other tools that focus solely on text generation, Notion AI is integrated with Notion, a popular productivity and collaboration platform. This integration allows users to seamlessly integrate AI-generated content into their existing Notion workflow.
Its strength lies in collaboration, making it an ideal choice for teams working on content projects. The tool also provides suggestions for improvements, which helps users improve the quality of their writing.
Notion AI can be added to any paid plan for $8 per member per month if billed annually and $10 per month for monthly billing or free plans.
OwlyWriter by Hootsuite
Unlike others on this list, Hootsuite’s OwlyWriter is a tool specifically designed for creating social media content. It aims to simplify the process of crafting engaging and shareable social media posts for businesses and individuals alike.
OwlyWriter is integrated directly into Hootsuite’s social media management platform. This allows users to streamline the entire content creation and publishing process.
While OwlyWriter is a valuable tool for social media content, users should be aware that its capabilities are more focused on this specific aspect of copywriting. It is primarily designed to create captions for social media posts but is perfect for those who only work in social media management and content creation.
And because OwlyWriter is fully integrated with Hootsuite, users are also provided with insights into the performance of their posts, helping them improve their social media strategy over time.
For a limited time, OwlyWriter is included with all Hootsuite subscriptions at no additional charge, with future pricing plans not yet known.