The USA Rodeo Championship will be broadcast on FOX
Arlington, Texas, December 12, 2023(BUSINESS WIRE)–In response to the growing popularity of Western sports, Teton Ridge has announced a new three-year rights deal with Fox Sports for popular championship and grand finale Western sporting events. The action culminates March 8-9 at Globe Life Field in Arlington, Texas, and will be broadcast on FOX on Saturday, March 16 at 1:30 PM ET.
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Saddle Bronc champion Stetson Wright competes in The American Rodeo on March 11, 2023 at Globe Life Field in Arlington, Texas. (Photo: Teton Ridge)
In addition to coverage of the American Championship Rodeo on FOX, FS1 will bring fans the American Contender Championship Regional Finals and National Finals throughout January and February 2024, offering fans the opportunity to cheer on the competing athletes as they try to get their ticket to the tournament. The crown jewel of the rodeo is in Arlington, Texas. FS1 will also televise The American Performance Horseman from Globe Life Field in March giving Western performance horse sports more national visibility than ever before.
“Western sports are growing in popularity, providing growth opportunities to expand audiences, and Teton Ridge is committed to making Western culture, lifestyle and sports accessible to more people than ever before,” said Deirdre Lester, CEO of Teton Ridge. “FOX Sports’ three-year commitment to American Western sports will provide fans and viewers at home new ways to experience the American Western.”
American Western Weekend TV schedule
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The US Challenger Championship Regional Finals and National Finals on FS1
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West Regional Final Sunday, January 14 at 12:30 PM ET – 2:30 PM ET on FS1
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Central Regional Final Sunday, January 21, 10:00 AM ET – 12:00 PM ET on FS1
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Eastern Regional Final Sunday, January 28, 10:00 AM ET – 12:00 PM ET on FS1
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National Final Sunday, February 11 at 10:30 AM ET – 12:30 PM ET on FS1
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The American Performance Horseman Saturday, March 16, 11:30am ET – 1:00pm ET on FS1
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USA Rodeo Championships Saturday, March 16 at 1:30pm ET – 3:30pm ET on FOX
“FOX Sports is thrilled to add Western sports to our extensive lineup,” said Bill Wanger, Executive Vice President and Head of Programming and Scheduling for FOX Sports. “We believe adding FOX Sports’ reach to Western sports will help take the excitement to a whole new level.”
Rodeos and Western sports are on the rise as evidenced by record attendance at The American Western Weekend in March 2023 with over 42,000 seats at Globe Life Field as well as web search data indicating a record 100,000 searches for the word “rodeo cows” peaked during American Western weekend In March 2023.
It was acquired by Teton Ridge in late 2021 and is celebrating its 10th anniversaryy year 2023, American cowboy Featuring competitors in all eight traditional rodeo disciplines. Fans can root for underdog “contenders” seeking a $1 million reward or professional athletes defending their title as champion in the ultimate showdown.
Returning from its debut during the American Western weekend in 2023, American Performance Knight It is a premier event featuring the top 5 professionals from the National Cow Horse Association (NRCHA), National Cutting Horse Association (NCHA) and National Reining Horse Association (NRHA). The first-ever competitive exhibition format fuses elements of history and competition in an ode to the past, present and future of Western performance horse sports.
Visit www.americanrodeo.com.
Electronic press kit and photos (courtesy of Teton Ridge): Click here to download
About the American Western Weekend:
US Western Weekend March 8y & 9y, 2024 at Globe Life Field in Arlington, Texas features action-packed entertainment, world-class talent and Western sports culminating with The American Rodeo. Encourage K The crown jewel of rodeo™, The American Rodeo is an unparalleled celebration of the pioneer spirit of the American West. This national sporting event offers fans a unique choice – to root for the best champion athletes in Western sports, or to root for underdog “contenders” chasing a million-dollar bounty – through all-out rodeo, tug of war and horseback riding. Added to the festival’s lineup in 2023, The American Performance Horseman combines Western equestrian sports like cow horse reining and cutting for a $1 million prize. All combined with star-studded music, a western festival, and more. For more information about The American Western Weekend, please visit americanrodeo.com or @TheAmerican.TR on Instagram, @TheAmericanTR on Facebook and Twitter.
About Teton Ridge:
Teton Ridge is the first multi-channel brand focused on multiple aspects of the American West. Its portfolio of brands consists of Western-focused properties in the sports, media, entertainment, lifestyle and equestrian industries. Teton Ridge’s mission is to preserve and enhance the spirit of the iconic American West by bringing these shows to a broader audience in modern and authentic ways. For more information, please visit www.tetonridge.com, or follow on Facebook and Instagram.
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Contacts
Teton Ridge Media Contact:
Maddy Zeringue – 575.405.0307 – maddy.zeringue@tetonridge.com
We are thrilled to announce that Teton Ridge has secured a groundbreaking multi-year broadcast agreement with FOX Sports for America’s Western sports competitions. This historic partnership will bring the excitement of Western sports to millions of viewers across the country, providing a platform for these thrilling events to be showcased on a national stage. Teton Ridge is proud to be at the forefront of this exciting venture and looks forward to bringing the best of Western sports to a wider audience on FOX Sports.