The leading Asian live streaming company has unveiled the strategic partnership and content lineups, joined by the Singapore Tourism Board and leading production houses from Thailand And Malaysia
Singapore, December 12, 2023 /PRNewswire/ — Leading Asian live streaming company iQIYI hosted the “iJOY International Conference: 2024 Grand Reveal” at the Asian TV Forum in December 6. The event kicked off with a grand celebration of 2023 that saw 500 shows delivering a total of 6,000 hours of premium entertainment experience for global TV and movie fans this year, followed by the exciting announcement of over 280 new Chinese-language drama series. Movies and variety shows, as well as over 35 original productions and licensed series from Southeast Asia region during the next two years.
Yang Xianghua, President of Film and Outdoor Business Group of iQIYIsubscriber: “iQIYI has achieved invaluable success after exploring and testing for three years in overseas markets. We have verified the popularity and influence of original iQIYI products outside the world.” ChinaAnd also how China The business model can be adopted for international markets. We also expect annual growth in income and profits for our overseas business in 2023. In order to achieve even greater heights, iQIYI will launch more than 280 Chinese-language films, drama series, variety shows and children’s programs. We focus on three strategic areas including ‘Oriental Fantasy’, ‘Mature Romance’ and ‘Sweet Crush’ to meet the emotional needs of our international audience.“
Meanwhile, international adaptation Young people are with you It will be rolled out worldwide.
Blockbuster filmmaker Danger area (), Lesson in love (9) And Oh no here come the problemswill Continue to embrace the “quality over quantity” approach and invest in nearly 30 original productions and licensed shows from Taiwan Market to further enhance Chinese-language content leadership. Among these is the highly anticipated It’s not a murder storyIt is scheduled to be released in January 2024.
As part of efforts to strengthen its presence in Southeast AsiaiQIYI will roll out over 12 local Malaysian-language originals scheduled for release in 2024, including the second season of the critically acclaimed series Take my loveiQIYI’s first Malay native. The plunder of my love is over Its season was a smash hit, garnering over 100 million digital views globally. The streaming platform will continue to work with the best creators in Malaysia Such as MIG Productions, Infinitus and others to bring more Malaysian content to the global audience.
Outline the plans for Malaysia, Head of Original Content at iQIYI Malaysia, Zebedee de Costa She shared that iQIYI is carving out its own space by not only complementing the offering of existing content in the market such as popular young adult, family-themed genres and romance, but also providing genre-bending and bold stories rarely seen on traditional television today.
in ThailandiQIYI will present four original Thai productions and 20 new shows from leading production houses such as One31, Star Hunter Entertainment, and Studio Wabi Sabi, Mandy’s workMe Mind Y, Change 2561 to provide the best Thailand To global Gen Z viewers.
“Bobby” Parnsuk Tongrup, Country Director of iQIYI Thailand Share their ambition Thailand It is a showcase of stories without borders, transcending language barriers and genre restrictions and exceeding fan expectations. He also revealed the exciting news that 2024 will see the first original Thai production of iQIYI My position It is targeted to be launched globally next spring as well Star city And Sunset x feelings Created by Star Hunter Which will be available exclusively on iQIYI in 2024.
The “iQIYI International Conference iJOY: 2024 Grand Reveal” concluded with an agreement signing ceremony joined by the Singapore Tourism Board.
Juliana KuaSTB’s Assistant CEO, International Group, said:STB is pleased to renew our partnership with iQIYI for another three years, which will enable us to continue marketing Singapore To our key target audiences through iQIYI’s strong range of entertainment content, as well as their reach China And many other international markets. We look forward to working with iQIYI to showcase Singapore Convince a destination in an authentic and engaging way, and co-create exciting campaigns to inspire travel there Singapore.“
iQIYI launched “iQIYI International”, www.iq.com and international apps, a service specially designed for global viewers with Asian TV shows and movies as core offerings. iQIYI International can be accessed via virtually any internet-connected device, across more than 190 regions in the world, with a user interface and translations in 12 languages including Simplified and Traditional Chinese, English, Malay, Thai, Vietnamese, Korean and Spanish. It has served more than 100 million users with more than 1,700 drama series, various clips, anime, and 2,000 movies. iQIYI manages its overseas operations through dual headquarters in Beijing And Singapore, setting up independent functions for content, product, R&D, membership, ad sales and marketing. iQIYI also has its local offices in Thailand, Malaysia, north america.
Contact: iQIYI Press, press@qiyi.com
The global entertainment industry is constantly evolving, and the Chinese-language market is no exception. With more than 280 Chinese-language shows and over 35 Southeast Asian series, there is no shortage of diverse and captivating content for viewers to enjoy. Additionally, the highly anticipated international adaptation of “Youth With You” is currently in the works, further showcasing the growing influence and appeal of Chinese entertainment on a global scale. As the industry continues to expand, it’s clear that the demand for compelling Chinese-language content is stronger than ever.