The leading Asian live streaming company has unveiled the strategic partnership and content lineups, joined by the Singapore Tourism Board and leading production houses from
Thailand
And
Malaysia
Singapore
,
December 11, 2023
/PRNewswire/ — Leading Asian live streaming company iQIYI hosted the “iJOY International Conference: 2024 Grand Reveal” at the Asian TV Forum in
December 6
. The event kicked off with a grand celebration of 2023 that saw 500 shows delivering a total of 6,000 hours of premium entertainment experience for global TV and movie fans this year, followed by the exciting announcement of over 280 new Chinese-language drama series. Movies and variety shows, as well as over 35 original productions and licensed series from
Southeast Asia
region during the next two years.
Yang Xianghua, President of Film and Outdoor Business Group of iQIYI
subscriber:
“iQIYI has achieved invaluable success after exploring and testing for three years in overseas markets. We have verified the popularity and influence of original iQIYI products outside the world.”
China
And also how
China
The business model can be adopted for international markets. We also expect annual growth in income and profits for our overseas business in 2023. In order to achieve even greater heights, iQIYI will launch more than 280 Chinese-language films, drama series, variety shows and children’s programs. We focus on three strategic areas including ‘Oriental Fantasy’, ‘Mature Romance’ and ‘Sweet Crush’ to meet the emotional needs of our international audience.
”
Meanwhile, international adaptation
Young people are with you
It will be rolled out worldwide.
Blockbuster filmmaker
Danger area (
Unlike
)
,
Lesson in love (
no.
9
Lesson
)
And
Oh no here come the problems
(Bad Obsession Remover)
will
Continue to embrace the “quality over quantity” approach and invest in nearly 30 original productions and licensed shows from
Taiwan
Market to further enhance Chinese-language content leadership. Among these is the highly anticipated
It’s not a murder story
(Novel is not a murder)
It is scheduled to be released in January 2024.
As part of efforts to strengthen its presence in
Southeast Asia
iQIYI will roll out over 12 local Malaysian-language originals scheduled for release in 2024, including the second season of the critically acclaimed series
Take my love
iQIYI’s first Malay native.
The plunder of my love is over
Its season was a smash hit, garnering over 100 million digital views globally. The streaming platform will continue to work with the best creators in
Malaysia
Such as MIG Productions, Infinitus and others to bring more Malaysian content to the global audience.
Outline the plans for
Malaysia
,
Head of Original Content at iQIYI
Malaysia
,
Zebedee de Costa
She shared that iQIYI is carving out its own space by not only complementing the offering of existing content in the market such as popular young adult, family-themed genres and romance, but also providing genre-bending and bold stories rarely seen on traditional television today.
in
Thailand
iQIYI will present four original Thai productions and 20 new shows from leading production houses such as One31, Star Hunter Entertainment, and Studio Wabi Sabi,
Mandy’s work
Me Mind Y, Change 2561 to provide the best
Thailand
To global Gen Z viewers.
“Bobby” Parnsuk Tongrup, Country Director of iQIYI
Thailand
Share their ambition
Thailand
It is a showcase of stories without borders, transcending language barriers and genre restrictions and exceeding fan expectations. He also revealed the exciting news that 2024 will see the first original Thai production of iQIYI
My position
It is targeted to be launched globally next spring as well
Star city
And
Sunset x feelings
Created by
Star Hunter
Which will be available exclusively on iQIYI in 2024.
The “iQIYI International Conference iJOY: 2024 Grand Reveal” concluded with an agreement signing ceremony joined by the Singapore Tourism Board.
Juliana Kua
STB’s Assistant CEO, International Group, said:
STB is pleased to renew our partnership with iQIYI for another three years, which will enable us to continue marketing
Singapore
To our key target audiences through iQIYI’s strong range of entertainment content, as well as their reach
China
And many other international markets. We look forward to working with iQIYI to showcase
Singapore
Convince a destination in an authentic and engaging way, and co-create exciting campaigns to inspire travel there
Singapore
.
”
iQIYI launched “iQIYI International”, www.iq.com and international apps, a service specially designed for global viewers with Asian TV shows and movies as core offerings. iQIYI International can be accessed via virtually any internet-connected device, across more than 190 regions in the world, with a user interface and translations in 12 languages including Simplified and Traditional Chinese, English, Malay, Thai, Vietnamese, Korean and Spanish. It has served more than 100 million users with more than 1,700 drama series, various clips, anime, and 2,000 movies. iQIYI manages its overseas operations through dual headquarters in
Beijing
And
Singapore
, setting up independent functions for content, product, R&D, membership, ad sales and marketing. iQIYI also has its local offices in
Thailand
,
Malaysia
,
north america
.
Contact: iQIYI Press, press@qiyi.com
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Source iQIYI
With the increasing demand for Chinese-language content, the entertainment industry is gearing up to deliver. More than 280 Chinese-language shows are currently in production, along with over 35 Southeast Asian series. In addition, an international adaptation of the popular reality show “Youth With You” is also in the works. This surge in production points to the growing influence and global appeal of Chinese-language entertainment, promising an exciting lineup of diverse and engaging content for audiences worldwide.